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Some Knowledge You Should Know In The Gift Box Industry
- Nov 23, 2018 -

1.First, the gift box brand instigation

Brand instigation refers to the process of exploring the needs of consumers, the analysis of cooperative brands and the trend of the market, and the process of brand positioning and instigation for customers, and the process of visualization and differentiation, understanding of brand spirit and image. Molding, the ultimate brand price, and the market cooperation of customer products. Brand instigation mainly includes brand focus positioning and image planning, brand system management, and channel guidance implementation.


2, gift box brand spread

The brand distribution business refers to the company's confession, public relations activities, promotion activities and other means, the established customer brand image is notified to the policy consumption group, and ultimately the policy consumption collective constitutes the customer brand awareness. The brand dissemination service includes the dissemination strategy, the distribution of focus point setting, the implementation of brand communication, and the implementation of stage promotion.


3, gift packaging integration plan

The packaging integration plan business is to start from the characteristics of customer products, explore the civilized scene related to the product in the product positioning and product strategy, connect the physiological needs of the ultimate consumer, consider the cost, and carry out the packaging integration plan. The important tasks include product line positioning, packaging planning, process material layout development, packaging construction guidance, and product placement guidance. The process goes from product planning to creative planning and final product trial production and processing.


4, gift box construction

The packaging construction business refers to the combination of process R&D staff, layout R&D staff and production staff. Through the customer's creative planning plan, process layout research and development, cost and quality control, the planner's packaging plan works are transformed into packaging products. And mass production, the planned efficiency is converted to the actual product supply to the customer. The packaged products produced in batches can completely complete the policy of planning the work and reach the result that the plan and the product are integrated. Packaging construction is important to touch cosmetics, electronic products, alcohol, and fast-food food packaging.