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Packaging Design Is Critical
- Dec 23, 2018 -

In today's era of pursuing beauty, both dressing and architectural decoration are aesthetically pleasing, and today's society is a commoditized society. For the products produced, the ultimate goal is to sell them. It is also an animal that is biased towards the visual system. Therefore, if you want to have a good sales volume, the merchant must work hard on the packaging design to give the customer a strong visual impact. In a nutshell, the packaging design of a product is a key part of the entire life cycle of a product.


It is scientifically proven that in the three ways of information dissemination, such as text, picture and sound, people have the deepest memory of images, which means that human beings are visual animals, for example, walking in various supermarkets, if you see one very Exquisite, very attractive product packaging, although I don't know what it is, what is the use, I think the absolute majority will go over and explore and appreciate it. This is the effect of packaging design on people's visual impact. .


If the product itself is intrinsic, then its packaging design is an image endorsement. As soon as you see such a package and even only see its main color, people will feel "Oh, not XX", this time The image of the product has been deeply rooted in the hearts of the people, so it has also expanded its popularity to a certain extent, and the sales volume in the future is basically not too worried.


The function of product packaging design is to give customers a strong visual impact, and then to arouse the customer's desire to know, so that the customer knows the product, if the product meets the customer's needs, it will be purchased, and the sales volume will increase. Modern goods want to have a place in the market, in addition to its quality, its packaging design is also the key.